ABOUT
PRODUCT DESIGNER · BUILDER · RESEARCHER
Hi! I’m Hammad, I like to bring together design, strategy, and curiosity. With roots in computer science and I’ve spent the last few years shaping products for startups while also diving deep into the business side of things. Currently pursuing User-Expereince design at Purdue University.
West Lafayette, Indiana
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Open to relocation
The work rarely fits one neat phase. I investigate the problem, shape the system, and build enough to test the decision.
Research
01
I talk with people early, map what they actually do, and let the evidence change the direction.
INTERVIEWS · SYNTHESIS · TESTING
Product design
02
I turn complicated workflows into priorities, flows, states, and details beyond the happy path.
SYSTEMS · INTERACTION · PRODUCT
Prototyping + code
03
I make ideas tangible before expensive decisions are locked in, so a team can react to something real.
PROTOTYPES · REACT · TECH COLLAB
Founder judgment
04
I hold the user, the business, and delivery reality in the same product conversation.
0→1 PRODUCT · OWNERSHIP · TRADEOFFS
Human in the Loop!
I use AI to explore faster, expose assumptions, and make more alternatives tangible. Evidence and human judgment still decide what deserves to ship.
01 · DISCOVER
Cluster signals and draft sharper hypotheses from raw notes.
Choosing what deserves investigation—and checking it with people.
02 · FRAME
Generate alternatives, counterarguments, and possible edge cases.
Defining the real problem, constraints, and product point of view.
03 · VALIDATE
Make variants quickly enough to compare ideas in context.
Testing behavior, protecting trust, and deciding what is ready to ship.
Hover to see!
Taking photos
Biking
Making Coffee
Taking detours
Chasing light